Product Summary
They are multi-use LED string lights that can be used indoors and outdoors. They come in a variety of different colors.
Target Audience
The target audience is people who need to decorate their homes with LED string lights. The age ranges from 15 to 50 years old. Financially low to mid-range. What drives them is creativity and decoration.
Objective
Establish a stronger identity to represent the string light products and make them stand out and appeal to the targeted audience. Use typography as the main form of design and make the words readable and understandable. Use color, contrast, hierarchy, weight, and shapes to reinforce the design to better communicate the message of the product to the customer. Make a design that communicates to the customer that there is a series of three different colors to the string light product.
Deliverables
Packaging
Current Design
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Inspiration
Sketches
Digital Draft Round One
Digital Draft Round Two
Concept
The message I want my product packaging to communicate is that people can get creative with different ways they can use the string lights to light up and decorate spaces.
Solution
To achieve my goal I used illustrations of string lights to give the product character and establish their identity. I used the space available on the packaging to arrange the information and create a hierarchy to guide the customer through the packaging. I used a specific color for each light to help differentiate between them.
Final Design
Mockups
